I want to target the 25-35 year old male that listens to the radio while driving his fast car through a radio commercial. My product is a Dark Chocolate, spicy, 10% alcohol stout beer. This “Mighty Beer” (brand name) commercial will start with a young man walking up to a bar, greeted by the bar tender. “Gimmie a Mighty”, the male actor says to the bartender. You then hear a dark, rich voice begin introducing the beer and how all the refined ingredients blend to make the beer. "Proposals relating to quality of life include controlling the ingredients that go into certain products and packaging and reducing the level of advertising “noise.” Proposals for preserving the world for future consumption include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption."Marketing: An introduction, Armstrong & Kotler. Pg. 523.
In the background you will hear the hiss of the cap popped, and poured into a glass, to help create that elegant and tasty sound of fine ingredients. A quick history on how Mighty Beer uses recyclable products and works with only one chocolate manufacturer to keep production precise and quality controlled.
The commercial will be an audio clip that will be pasted onto a couple beer bottles in different positions, a couple of squares of chocolate, and an image of a cayenne pepper. These images will slideshow as the radio commercial will be playing in the background. I will to the narrator’s voice, a friend will do the actor’s voice, and my significant other will be the lady bar tender.
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