To begin my approach with my new product, and analysis was written down to better understand my beer. The first one is Strenghth: Mighty Beer is exotic because of the quality ingredients, with the help of experienced brewers and growers. Even though excitement for Mighty Beer is high, unbiased approach is essential.
“Managing the marketing function begins with a complete analysis of the company’s situation.”
Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler p. 54.
Weaknesses: Small company competing with smaller budget than bigger brands that have bigger advertising budgets. Quite rare product.
Opportunities: Being in the Audio industry and having business acquaintances around the Las Vegas area will help start my advertising launch. Friends at local bars are willing to showase Mighty Beer for a three months.
Threats: Bigger companies can sell their product for much lower price. Exporting costs may demand big budget, and force local only distribution. Customer may not be ready for a new and rare taste in beer.
“The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions.”
Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler p. 54.
Now that an internal and unbiased plan has been devised, it is now time for execution. These quotes from the book bring light to an initial plan that can truly set the stage for first execution of Mighty Beer!
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