Final Project: Price

Setting a price tag on Mighty Beer is challenging because this business seeks the most profits, yet a quality product that stands on its own. However, even though there are samples of mistakes in the book like the following, there are some prices I believe wil fit properly to Mighty Beer.  

“Pricing is the number-one problem facing many marketing executives, and many companies do not handle pricing well.”

Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. 275. 

The Spicy sensation will be available in three servings. The first option is having the beer in a 24 OZ bottle for $7.00. The second spash is offered in a six pack variety for $15.00. The third option is for the ultimate and distinguished gentleman with company: The Growler only available at selected bars. This exotic beast is available in the 85 OZ. Pitcher for $25.00. Here is my attempt to deliver excellence at a moderately priced drink.


Overall, the customer, our guest wants to feel like they are having dialog with us. After all, it is their money. Take a look at this, 


“customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product. Customers want the product and service to be as conveniently available as possible. Finally, they want two-way communication.” Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. 54.