Final Project: Promotion

As Mighty Beer is preparing to come out and pour itself to the world, there must be an exciting entrance. The four P’s discussed in the book make sense. The four P’s deliver a buzz for the crowd. The book says,

“Marketing stimuli consist of the Four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer’s environment.” Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. 137. 

Initial response says make a party, create an exciting event...have a promotion. After all, promotion promotes your product! ...right?

“contrasts the selling concept and the marketing concept. The selling concept takes an inside-out perspective. It starts with the factory, focuses on the company’s existing products, and calls for heavy selling and promotion to obtain profitable sales. It focuses primarily on customer conquest—getting short-term sales with little concern about who buys or why.” Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. 11. 

The plan is to simply make rounds with bar owners, like originally intended and subtlety contribute to the world of beer drinking. Mighty Beer is looking for the quality drinker, not the loud one. Not in bulk.