If marketers want consumers to feel a connection to their ambassadors and to feel that an ambassador is accessible, they have to look beyond the cool customers” who are typically thought of as influentials. The best ambassadors, he says, are “friendly, everyday brand loyalists who love to talk to people.
(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 144).
This is a great way to penetrate and find out from the public. By selecting individuals that are as neutral as possible results in more accurate data.
Facebook is making a dent. VMware Inc., a Palo Alto, Calif., cloud-computing company, hired its first full-time recruiter dedicated to working on social networks in November and is building a team of recruiters who will focus on social platforms.
In addition to using real and actual public and incorporating Facebook, the biggest Social network is double genius! Everyone knows about Facebook and how influential it is, so using this media is great! I do realize the possible anti-social mentality it can bring within our community, but as far as using to market and influence to go onboard with the product-FANTASTIC!
I don’t agree that too many employers are using Facebook to judge and decide on their potential candidates for hire. I think that resumes should be enough. I don’t see how Facebook, or any other social network should be used to accurately pinpoint a person’s character. We, as human being have multiple sides and the one we take to our employer should be enough.
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