"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace." Marketing: An Introduction. Armstrong/Kotler. Pg. 6
This is a great opportunity to let my audience know why I am here, in their market. My Mission Statement for Mighty Beer is to: Deliver A rich and exotic way of drinking!
"Instead, the mission should focus on customers and the customer experience the company seeks to create." Marketing: An Introduction. Armstrong/Kotler. Pg. 7
To find beer is easy, and one can choose many ways enjoy beer. However, the fact that Mighty beer focuses on delivering a rich and exotic (dark chocolate and pepper) beer at a 10% alcohol level is truly unique for those men that want one beer to complete the job. This drink focuses on the refined individual that understand quality. He gets it.
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