Todd Cecil provides a great example of what he wants to accomplish and how to do it. He is providing a fun way by reminding us about our childhood days.
“A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create.” Marketing: An introduction. Armstrong & Kotler, Pg. 7.
Larry Clay details his great mission statement with energetic words like: “laser, beautiful, tasty, chocolate, and messages” for fun ways to send a message to a loved one. He is being clear about his product and aim.
Francisco Fernandez has an interesting one with his way of incorporating the children. He is smart because our children are our best way to sell and make big money!
These three approaches aim to their markets without the need of detailing prices and focusing all on enrichment with their product. To give the unique qualities of their product, without mentioning prices and how to bargain is key.
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