Final Projcet: Implementation Evaluation Control

Let us start with the book; Direct and clear, 

“Through implementation, the company turns the plans into actions.” Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. 54.

Nothing can replace action. Initially, getting Mighty Beer out to people’s lips will require foot work. The success of the uniquely brewed drink will depend on my initial footwork to local bars. In addition to that, here is another great point, 

“implementation addresses the who, where, when, and how.” Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. 57.

Because the focus of the chocolate sensation focuses on the mid 20 to 35 ish male, and taking the drink to the local bars during happy hour, delivering the news through the local Rock stations should footprint a great start for the spicy brew some stage work. This initial buzz should get the drink heard of.

“Still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out.” Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. 57. 

Because of this, Staff selection has been elevated to its highest standard, ensuring the upmost best and ethical promoter of the Mighty Beer! Nothing can replace true promoters within the company. Overall, the book encapsulates the ultimate strategy by posing the following, 

“To be successful, companies must also be effective at implementation—turning marketing strategies into marketing actions.” Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. 61.

After all these facts, let us see Mighty Beer take off and rule the palettes of Las Vegas!