Final Project: Product

Mighty Beer could be perceived as just another; and that is understood. However, even though my new product is a new creative drink my angle is to promote an experience. The following quote delivers the essence of what Mighty Beer should do in order to stand out.

“Customers form expectations about the value and satisfaction that various market offerings will deliver and buy accordingly. Satisfied customers buy again and tell others about their good experiences. Dissatisfied customers often switch to competitors and disparage the product to others.” Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning 
Solutions. Armstrong & Kotler p. 7.

This quote tells nothing about specific products, yet it speaks volumes about a customer and their perceived experience. Also, Apple Inc. is highly successful in focusing on how to better an experience, opposed to flooding the market with their product.

“Apple’s obsession with understanding customers and deepening their Apple experience shows in everything the company does.”Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. 136.

Of course, quality is not overlooked because my beer must be tasty if the advertising promotes it at such. The highlight and focus on tasting an exotic beer, heavy with alcohol content goes hand in hand with the quality experience. This beer is for quality young men, focused on the refined drinks in life!