As revealed in class, distribution requires much of a companie’s budget. Mighty Beer and its exotic ways will be available localy in Las Vegas for now. The budget is tight and in order to deliver that high quality product my small company should crawl before it can walk.
“We will also investigate distribution through cell-phone outlets maintained by major carriers such as Verizon Wireless.” Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. MP7.
As mentioned in the SWOT analysis, my main focus at the moment is to network with all the bar owners I know in Las Vegas to distribute “The Mighty”. This company also focuses on redistributing its profits back into the company and produce more of the high quality beer, and be able to distribute farther out. One focus for the time being is internet orders and we deliver straight from our website to customer. In the book (Marketing: An Introduction) they mention some interesting and costly facts about distribution. For example,
“Although these firms primarily use traditional transportation to distribute DVDs, newspapers, and more, the Internet holds the potential for lower product distribution costs.” Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions. Armstrong & Kotler. p. 333.
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