Coolimoy Studios

Week 8 EOC: Creative Content

2012-02-27T16:10:00.002-08:00

I want to target the 25-35 year old male that listens to the radio while driving his fast car through a radio commercial. My product is a Dark Chocolate, spicy, 10% alcohol stout beer. This “Mighty Beer” (brand name) commercial will start with a young man walking up to a bar, greeted by the bar tender. “Gimmie a Mighty”, the male actor says to the bartender. You then hear a dark, rich voice begin introducing the beer and how all the refined ingredients blend to make the beer. "Proposals relating to quality of life include controlling the ingredients that go into certain products and packaging and reducing the level of advertising “noise.” Proposals for preserving the world for future consumption include promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption."Marketing: An introduction, Armstrong & Kotler. Pg. 523.

In the background you will hear the hiss of the cap popped, and poured into a glass, to help create that elegant and tasty sound of fine ingredients. A quick history on how Mighty Beer uses recyclable products and works with only one chocolate manufacturer to keep production precise and quality controlled.

The commercial will be an audio clip that will be pasted onto a couple beer bottles in different positions, a couple of squares of chocolate, and an image of a cayenne pepper. These images will slideshow as the radio commercial will be playing in the background. I will to the narrator’s voice, a friend will do the actor’s voice, and my significant other will be the lady bar tender.

Final Projcet: Implementation Evaluation Control

2012-02-27T15:22:00.002-08:00

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Final Project: Price

2012-02-27T15:21:00.003-08:00

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Final Project: Promotion

2012-02-27T15:21:00.000-08:00

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Final Project: Distribution

2012-02-27T15:20:00.005-08:00

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Final Project: Product

2012-02-27T15:20:00.002-08:00

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Final Project: Target Market Strategy

2012-02-27T15:19:00.000-08:00

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Final Project: Situation or SWOT Analysis

2012-02-27T15:18:00.000-08:00

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Final Project: Objectives

2012-02-27T15:17:00.000-08:00

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Final Project: Mission Statement

2012-02-27T15:16:00.002-08:00

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Week 7 EOC: The Pitch

2012-02-20T16:34:00.000-08:00

Can you remember that last beer you had? Was is cold? Was it exciting? Here is a beer with a twist. Imagine a creamy, almost-frozen stout beer with a velvet twist of spicy dark chocolate! This is no ordinary beer; It was made for the Mighty men of the world. I introduce to you: Mighty Beer. Breakfast of Champions.

This refined class of beer has been brewed with the finest roasted barley and world's best cocoa beans ever! Our brewers have taken this craft very seriously and make sure every bottle is sealed with the upmost detail. Not only is this beer the most unique in flavor complexity, infusing the stout with dark chocolate and cayenne pepper, it also has 10% alcohol content! This is a meal inside a bottle. If you’re a man’s man, this bottle is for you.

Mighty Beer will be smashing the stores in three different sizes. The six pack will be $13.99, 32 oz. $4.99, and The Growler $14.99. Mighty Beer is expected to be out this summer. So leave your old medieval ways behind and taste a new way of thinking. Why drink that wimpy beer that takes too many to feel the buzz, drink a bottle that has it all!

Week 6 EOC: Me X 3

2012-02-13T15:47:00.000-08:00

When I think of footwear I think of Converse. I have found that over the 40+ shoe collection that I own this shoe always ends up on my feet. I was introduced to this elegant footwear back when I was about ten years old. Ever since then I have been a promoter. I chose this shoe because it is simple, easy to put on, extremely fashionable, and super universal! This shoe goes with anything, and I wear it with my casual gear, as well as with my suit and tie. I personally identify with this idea because as a songwriter I am always trying to keep my life simple and easy to manage so I can spend my time creating music and living happy. This shoe has me all over it!

This Microphone sets my intimate side. I have been a songwriter and producer for quite some time now. I write and record songs because I love capturing thoughts in mid air and making them mine. I can see the mouth of the universe open when I am alone in my studio, recording a piece of time through the microphone, this is my chance to sing.

As simple and old-fashion that I am, I also embrace technology. I am bit of a nerd and love my computer. Not only do I love my computer for all its possibilities, but I also work at Apple and love it! I chose the Apple’s Macbook Pro because I can create music, keep in touch with the world through the internet, keep all my memories inside my photo gallery, and stay productive with my work-ALL IN A TINY BOX! While the night is young and I look forward to sleeping when I’m 40 I will continue to work hard, and will with my apple.

Week 5 EOC: Social Networks and Job Hunting

2012-02-06T15:59:00.000-08:00

If marketers want consumers to feel a connection to their ambassadors and to feel that an ambassador is accessible, they have to look beyond the cool customers” who are typically thought of as influentials. The best ambassadors, he says, are “friendly, everyday brand loyalists who love to talk to people.

(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 144).

This is a great way to penetrate and find out from the public. By selecting individuals that are as neutral as possible results in more accurate data.

Facebook is making a dent. VMware Inc., a Palo Alto, Calif., cloud-computing company, hired its first full-time recruiter dedicated to working on social networks in November and is building a team of recruiters who will focus on social platforms.

In addition to using real and actual public and incorporating Facebook, the biggest Social network is double genius! Everyone knows about Facebook and how influential it is, so using this media is great! I do realize the possible anti-social mentality it can bring within our community, but as far as using to market and influence to go onboard with the product-FANTASTIC!

I don’t agree that too many employers are using Facebook to judge and decide on their potential candidates for hire. I think that resumes should be enough. I don’t see how Facebook, or any other social network should be used to accurately pinpoint a person’s character. We, as human being have multiple sides and the one we take to our employer should be enough.

Week 4 EOC: There's an App for that!

2012-01-30T16:18:00.000-08:00

With our new digital world of smartphone living, and the iPhone being the most desired phone, a new app for those creatives has been born! Allow me to introduce SWEETRIFFS. This new app is fusing facebook and garageband, that incorporates voice memo (an app that is already preinstalled on your iPhone). Simply download SWEETRIFFS for free from the App Store and sign in.

Musicians: How many times have you been musically inspired and the only mic you have is on your iPhone? Not only that, but you have other musician friends with that similar scenario? Now you can create “Sweet Riffs” on the fly...and share it with your buddies around the world!

The details are simple, and familiar. Most of us are familiar with social websites and locations. You can also meet up with other creatives if you accept locations. Download this app to see how many “Sweet Riffs” you can share, collaborate, and take on tour!

The lite version allows you to create an account, be friends and create networks with others, like and dislike in current forums, and much, much more. The Pro version (1.99) will allow you to upload and download voice memos from you and others into an idisk, share locations, track up to 8 different sounds, and even add FX...from your iPhone!

It’s time to get those ideas out of your head, into your iPhone, and into the phones of other musicians that are dying to hear your nice tunes. Here is your chance to be the first musician to create a full-length record directly from your smartphone. You can also publish directly to iTunes and many other digital libraries online. If your a musician on a budget, but have million dollar thoughts, download this app that will sound so sweet!

Week 3 EOC: My Demographics

2012-01-23T23:48:00.000-08:00

“All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do.”

(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 73).

This quote truly embodies how I feel about technology. I do feel the desire and need to connect with mother nature, but there is a natural flow with technology and its digital presence that I love to be a part of. I don't even think about it, really. It's just something I do!

For example, I have been using a portable digital recorder, my cell phone, and now my iPhone to record musical ideas. Being a songwriter in search for ideas, inspiration strikes anywhere. Technology has been a part of my creative process without thinking about it. I see digital life as a way of connecting with an enriched possibility, instead of replacing mother nature. I have embraced computers, cell phones, television, and all other technology to enrich my life. I am glad to be a part of this Generation Y.

Week 3 EOC: Boston Consulting Group - Video Games

2012-01-16T13:30:00.001-08:00

I grew up in the 80's and Nintendo was the huge thing after Atari. Times have definitely changed for the gaming industry and there are two consoles, and one device I see interesting. The first device is the iPad. I see the iPad being apples cash cow. The iPad is already a smash hit for Apple, and soon to be the next big "console". The iPad will go from question mark to cash cow. http://www.gamasutra.com/view/news/37282/Analyst_71_Percent_Of_iPad_Owners_Play_Games.php

The Second console is by Nintendo (wii). I keep this company dear simply because I grew up on Nintendo. Unfortunately, I do feel they lack quality in graphics, power, and online experience. Nintendo seems to be in the dog category for now, and looks like it will stay in this area. http://video-game-consoles-review.toptenreviews.com/nintendo-wii-review.html

Lastly, the third console is the Mbox 360. This guy is seems to be the star at the moment. This console gives the upmost ultimate experience online. They seem to have a hold on the better games with multiplayer, processing power, and complexity within their games. The one factor I see with this console is the potential problems when interacting with credit cards, millions of players, and online interface worldwide. Remember Playstation last year? I also see this company in the star category, but I think they will lose ground soon and be in the dog. The securities compromise and high cost for the consumer can get exhausting. http://video-game-consoles-review.toptenreviews.com/xbox-360-pro-review.html

Week 1 EOC: Great Customer Service

2012-01-09T15:51:00.003-08:00

Can you remember the last time you experienced great customer service? How about terrible customer service? Let’s be honest, a negative customer service experience seems to stick out taller than the first. The company and employees are responsible for creating that positive environment. Let us use Apple Inc. as an example, by acknowledging how their employees are always so bright and patient. The last time I purchased my computer from Apple, the specialist offered me complete solution, and yet I felt no pressure to purchase all of the options. Their magic lies in their complete understanding that a conversation can truly bring out a sincere personality. Johnson & Johnson former CEO Ralph Larsen shares insight on how one can create a positive attitude for the customer to truly feel at home.

“The Credo should not be viewed as some kind of social welfare program … it’s just plain good business. If we keep trying to do what’s right, at the end of the day we believe the marketplace will reward us.” (Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 12).

Because I feel that Apple was selective in hiring that specialist that helped me, and because they are consistent with sharing the importance of creating a positive environment at their retail stores, the market place rewards them with astronomical profits! I will always buy Apple Products.

Week 1 EOC: My Voice

2012-01-09T15:51:00.001-08:00

Hello, my name is Javier Garcia, and I am Songwriter and Musician. Early in my life I decided that my passion for writing, producing, and making a career in music would be my lifelong endeavor. I have gained experience through formal education in music and playing in bands. My words cannot explain the “Telephone Booth” experience I feel when I am working on a song. Actually, I have a song from my second solo record that is called “Botica Telefonica” that paints that feeling.

I am very proud to share that I have also recorded two solo records, in which I wrote, performed, and produced. The learning process has been immense, beautiful, and addicting! I am a multi instrumentalist that sings, plays Bass guitar, Six string guitar, and Drumset. During the last fifteen years I have become more and more intrigued in music production and the overall art of recording. The Art Institute of Las Vegas has now brought me to this city.

Las Vegas offers a plethora of venues where I can network, learn, and share my talents with music. With all the live shows, great talent that comes to record in studios, and the high level of international traffic I anticipated many opportunities.